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July 30, 2005

Culture exchange

Have you ever wondered why US fast food chains seem to do so well in Japan, but the opopsite is not true? Of course, a few Japanese chains have made it - there is a Mos Burger in Waikiki (the Japanese menu says: careful American size portions served) and a Yoshinoya in Times Square, for example, but I think that is more for Japanese traveling overseas.

24july 028 edited.JPG
Maybe this is the answer - I saw this sign in front of a fast food place in my neighborhood called Hokka Hokka. The attractive little fella at the front is a Rhinoceros Bettle. From what I can understand, this is not the meal itself, but rather an appeal to nostalgia and childhood memories as some Japanese children would collect beetles. This is apparently one of the cool ones.

By the way, a Rhinoceros Beetle can carry 750 times its own weight, making it the strongest creature in the world as measured by proportional strength. Come to think of it, maybe that is the point: if you eat at Hokka Hokka you will get stronger too.

Of course, I can't read the sign, so I might have this completely backwards (anyone out there that speaks Japanese willing to help out?) No matter what it says, however, I am pretty sure this is an advertising campaign that does not travel well. But I do like the poster.

Posted by Kirk on July 30, 2005 01:25 PM


The sign is a campaign for 'Bug King' (mushi kingu). It's a game for kids somewhat like pokemon. But I hope it doesn't catch on in the States the same way pokemon did, not much of a bug person myself.

Posted by: Hana at August 2, 2005 06:22 PM

Hard to see the parents taking the kids out for a happy meal and the collectible big cards...

Posted by: kirk at August 3, 2005 10:59 AM